Effective Date: November 27, 2025
Please click here to view the previous version of our Privacy Policy.
California Notice at Collection / State Law Privacy Rights: See the U.S. State Privacy Rights Notice section below for important information about your rights under applicable state privacy laws.
Welcome to shiteme and thanks for playing our games! This Privacy Policy is designed to provide clarity about how we process the information we collect, as well as how you can exercise your privacy rights, where applicable. This Privacy Policy applies whenever you play our games; otherwise access any of our other products, services, content, websites and/or the other domains provided by us; any other digital online properties or services that link to this Privacy Policy; and our marketing activities, live events and other activities described in this Privacy Policy, together referred to as "Services." In this policy, "shiteme" refers to shiteme Pte. Ltd. and its "Affiliates", which shall mean subsidiaries, parent companies, joint ventures and other corporate entities under common ownership. We may also refer to shiteme as "we" or "us". If you have any questions regarding our privacy policy or shiteme's data protection practices, please contact us as described in the Section 10 ("Contact Us").
By using the Services, you agree to the collection, disclosure, storage and use of your information as outlined in this Privacy Policy. If you do not want us to collect, store, use or disclose your information in the ways described in this Privacy Policy, you should not play our games or use our Services. We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means.
NOTICE TO EUROPEAN USERS: Please see the Notice to European Users section for additional information for individuals located in the European Economic Area or United Kingdom (which we refer to as "Europe", and "European" should be understood accordingly) below.
The personal information we may collect and process about you through the Services falls into the following general categories:
When you access our Services, we may also collect certain information automatically from you and/or your device, such as:
Like most online services, we use cookies and other similar technologies ("Cookies") to enhance your experience and prevent fraud for your using websites of ours. Cookies are small text files stored by browser(s) on your device. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you wish so. In that case, some aspects of the service may then not function properly.
When you use any of shiteme Services via your social media account, such as Facebook, Wechat or Google (where our games may also be referred to as "applications"), you allow shiteme to access certain information from your profile on that site. The information we receive from you will depend on your social media privacy settings. You can control and find out more about these settings at the social network services where you play our games.
shiteme may access and store some or all of the following information, such as:
We may collect information about you from third-party sources, such as advertising partners. We may get your personal information, for example, if you clicked on an advertisement directing you to one of our Services. We will be provided with information about which advertising network and advertising campaign the install originated from.
When you play one of our games, shiteme collects and stores certain personal information and non-personal information that you provide directly or through third party sources that is offering our game(s); In addition, your web browser or client software may transmit certain information regarding your computer (capabilities, game data processing, etc.) to shiteme. Certain information regarding your game play, such as a timestamp of your last game played and your game progressions, will be collected from you and/or automatically generated based upon your use of our game services.
As is true with most websites, we gather certain information automatically and store it in log files. This information may include a unique identifier such as your browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you.
shiteme and our partners, may use tracking technologies such as cookies, beacons, tags and scripts. These technologies are used in analyzing trends, administering the websites, tracking users' movements around the websites, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our websites, but your ability to use some features or areas of our websites may be limited.
We may use your personal information for the following purposes or as otherwise described at the time of collection:
We may use your personal information to: (i) provide, operate and improve the service and our business; (ii) personalize the service, including remembering the devices from which you have previously logged in and remembering your selections and preferences as you navigate the service; (iii) establish and maintain your user profile on the service; (iv) enable security features of the service, such as by remembering devices from which you have previously logged in; (v) communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages; (vi) understand your needs and interests, and personalize your experience with the Service and our communications; and (vii) provide support for the Service, and respond to your requests, questions and feedback.
We may use your personal information for improvement and development purposes, including to analyze and improve the service and our business and to develop new products and services. As part of these activities, we may create aggregated, de-identified and/or anonymized data from personal information we collect. We make personal information into de-identified or anonymized data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the service and promote our business. We also may use your personal information to analyze your usage of the service, improve the Service, improve the rest of our business, help us understand user activity on the service, including which pages are most and least visited and how visitors move around the service, as well as user interactions with us, and to develop new products and services.
We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes: We will only send marketing messages to you if we have your consent. You may choose to stop receiving marketing messages from us by using the unsubscribe option in the message or contacting us.
We may use your personal information to: (i) comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations, or requests from government authorities; (ii) protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims); (iii) audit our internal processes for compliance with legal and contractual requirements or our internal policies; (iv) enforce the terms and conditions that govern the Service; and (v) prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as carrying out surveys and when required by law.
We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you [and we will not attempt to reidentify any such data]. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.
In some cases, we may use your personal information for further uses, in which case we will ask for your consent to use of your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected.
We may share your personal information with the following parties and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection.
Our corporate parent, subsidiaries, sister company and affiliates, or any other entity under its control or acting in concert with us.
Third parties that provide services on our behalf or help us operate the Service or our business.
Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors, such as PayPal / Adyen.
Third-party advertising companies for interest-based advertising purposes.
We may share your personal information with third parties where you have instructed us or provided your consent to do so. For example, we may share your personal information with third-parties with whom we are collaborating to offer you additional services. We will share personal information that is needed for these other companies to provide the services that you have requested.
Third parties with whom we jointly offer products or services or whose products or services may be of interest to you.
If you log into the Service with, or otherwise link your Service account to, a social media or other third-party service, we may share your personal information with that third-party service. The third party's use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.
Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for compliance and protection purposes.
Users who are located in Europe can find additional information about their rights below in the Notice to European Users. Users who are located in U.S. states with privacy laws applicable to us can find more information about their rights in the U.S. State Privacy Rights Notice section below.
You may opt-out of receiving promotional communications, such as marketing emails we send you, at any time. If you wish to do so, please use the unsubscribe instructions at the bottom of our emails, or contact us at https://support.shiteme.com. You can turn off push notifications by visiting the "options" or "settings" page within the relevant games.
You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting "limit ad tracking" (Apple iOS) or "opt-out of interest based ads" (Android). For personalized in-game offers opt-out, please contact us at https://support.shiteme.com.
We will delete your personal information when you take actions such as deleting information, disabling device functions, or canceling accounts. You also have the right to ask us to delete or remove your personal information by contacting us at https://support.shiteme.com.
To request deletion of your account and all associated personal data, please visit: https://support.shiteme.com.
We generally retain personal information we collect from you for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting or reporting requirements, to establish or defend legal claims, or for compliance and protection purposes. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.
A Child User of the Service who is under the minimum legal age in their jurisdiction may only use the App after obtaining prior consent from their parent or legal guardian ("Parent"). For users located in certain regions we have listed the relevant minimum age as of the date of this policy in the table below. We promise we would never collect any Child User's personal information before Parents' consent. If we learn that we have collected personal data from a Child User without the consent of a parent, we will take reasonable steps to delete such data as promptly as possible. If you are a Parent of a Child User and would like to withdraw your consent or request that we delete the personal data of the Child User, please contact us at the web address below.
Accessing a Child User's personal data. A Parent may review, access, and change their Child User's personal data. If Parent wish to withdraw your consent, please contact us at https://support.shiteme.com. After withdrawal, your child will lose access to the aforementioned features, and relevant personal information will be deleted.
The Services may contain advertisements and links to websites, mobile applications, and other online services from companies other than shiteme. We are not responsible for the privacy practices or the content of such third parties. If you have any questions about how these other third parties use your information, you should review their policies and contact them directly.
We have taken steps designed to assure that your information is protected. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information.
If you have any questions, comments or concerns regarding our Privacy Policy, please feel free to contact us at https://support.shiteme.com.
Except as otherwise provided, this section applies to residents of U.S. states to the extent they have privacy laws applicable to us that grant their residents the rights described below (collectively, the "State Privacy Laws").
This section describes how we collect, use, and share Personal Information of residents of these states and the rights these users may have with respect to their Personal Information. Please note that not all rights listed below are included in each State Privacy Law, so all of the listed rights may not be afforded to all users. In addition, we may not be able to process your request if you do not provide us with sufficient detail to allow us to confirm your identity or understand and respond to it.
For purposes of this section, the term "Personal Information" has the meaning given to "personal data", "personal information" or other similar terms, and "Sensitive Personal Information" has the meaning given to "sensitive personal information," "sensitive data", or other similar terms, in each case, as such terms are defined in the State Privacy Laws, except that in neither case does such term include information exempted from the scope of the State Privacy Laws. In some cases, we may provide a different privacy notice to certain categories of residents of these states, such as job applicants, in which case that notice will apply instead of this section.
The State Privacy Laws may provide residents with some or all of the rights listed below. However, these rights are not absolute, and some State Privacy Laws do not provide these rights to their residents. Therefore, we may decline your request in certain cases as permitted by law.
Information. You can request the following information about how we have collected and used your Personal Information:
You may submit requests to exercise your right to information/know, access, appeal, correction, or deletion by contacting our support team through the "Support" button in the game, or contact us at https://support.shiteme.com.
While we do not sell personal information for money, like many companies, we use services that help deliver interest-based ads to you as described above. The State Privacy Laws may classify our use of some of these services as "selling" or "sharing" your Personal Information with the advertising partners that provide the services.
We may need to verify your identity in order to process your information/know, access, appeal, correction, or deletion requests and reserve the right to confirm your residency. To verify your identity, we may require you to log into an online account if you have one, provide identifiers we can match against information we may have collected from you previously, confirm your request using the email or telephone stated in the request, provide government identification, provide a declaration under penalty of perjury, or provide other information, where permitted by law.
Under some State Privacy Laws, you may enable an authorized agent to make a request on your behalf. However, we may need to verify your authorized agent's identity and authority to act on your behalf. We may require a copy of a valid power of attorney given to your authorized agent pursuant to applicable law. If you have not provided your agent with such a power of attorney, we may ask you to take additional steps permitted by law to verify that your request is authorized, such as by providing your agent with written and signed permission to exercise your State Privacy Laws rights on your behalf, the information we request to verify your identity, and confirmation that you have given the authorized agent permission to submit the request.
We have summarized the Personal Information we collect, the purposes for which we collect it and the third parties to whom we may disclose it by reference below to both the categories defined in the Information We Collect and Process section of this Privacy Policy above and the categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140). This chart describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described below.
| Personal Information ("PI") we collect | CCPA statutory category | Purposes | Categories of third parties to whom we "disclose" PI for a business purpose | Categories of third parties to whom we "sell" or "share" PI |
|---|---|---|---|---|
| Account information | Identifiers | Service delivery and operations Research and development Marketing and advertising Service improvements and analytics Compliance and protection With your consent To create aggregated, anonymized, or de-identified data | Service providers Advertising partners Business transferees Professional advisors Authorities and others Other users and the public | Advertising partners Business and marketing partners |
| Contact information | Identifiers | Service delivery and operations Research and development Marketing and advertising Service improvements and analytics Compliance and protection With your consent To create aggregated, anonymized, or de-identified data | Service providers Advertising partners Business transferees Professional advisors Authorities and others Other users and the public | Advertising partners Business and marketing partners |
| Profile information | Identifiers Commercial information California customer records | Service delivery and operations Research and development Marketing and advertising Service improvements and analytics Compliance and protection With your consent To create aggregated, anonymized, or de-identified data | Service providers Advertising partners Business transferees Professional advisors Authorities and others Other users and the public | Advertising partners Business and marketing partners |
| Communication information | Identifiers Commercial information California consumer records Internet or Network Information | Service delivery and operations Research and development Service improvements and analytics Compliance and protection With your consent To create aggregated, anonymized, or de-identified data | Service providers Business transferees Professional advisors Authorities and others Other users and the public | N/A |
| Transactional information | Commercial information California consumer records Financial information | Service delivery and operations Research and development Marketing and advertising Service improvements and analytics Compliance and protection With your consent To create aggregated, anonymized, or de-identified data | Service providers Advertising partners Business transferees Professional advisors Authorities and others Other users and the public | Advertising partners Business and marketing partners |
| Device information | Identifiers Internet or Network Information | Service delivery and operations Research and development Marketing and advertising Service improvements and analytics Compliance and protection With your consent To create aggregated, anonymized, or de-identified data | Service providers Advertising partners Business transferees Professional advisors Authorities and others Other users and the public | Advertising partners Business and marketing partners |
| Online activity information | Identifiers Commercial information Internet or Network Information | Service delivery and operations Research and development Marketing and advertising Service improvements and analytics Compliance and protection With your consent To create aggregated, anonymized, or de-identified data | Service providers Advertising partners Business transferees Professional advisors Authorities and others Other users and the public | Advertising partners Business and marketing partners |
| Sensitive Personal Information | Identifiers Commercial information California consumer records Internet or Network Information | Service delivery and operations Research and development Service improvements and analytics Compliance and protection With your consent To create aggregated, anonymized, or de-identified data | Service providers Business transferees Professional advisors Authorities and others Other users and the public | N/A |
Personal information. References to "personal information" in this Privacy Policy should be understood to include a reference to "personal data" as defined in the GDPR. Under the GDPR, "personal data" means information about individuals from which they are either directly identified or can be identified. The personal information that we collect from and about you is described in greater detail in "Personal information we collect".
Controller. shiteme Pte. Ltd. is the controller in respect of the processing of your personal information covered by this Privacy Policy for purposes of European data protection legislation (including the EU GDPR and the so-called "UK GDPR"(as and where applicable, the "GDPR")). See the "Contact Us" section above for our contact details.
Our GDPR representatives. We have appointed the following representatives in Europe as required by the GDPR – you can contact them via the following contact details:
Fieldfisher Netherlands
Contact Name: Ady van Nieuwenhuizen
Mailing Address: Amsteldijk 220, Amsterdam, 1079 LK Amsterdam, Netherlands
Tel: +31202252220
Email: ady.vannieuwenhuizen@fieldfisher.com
Our Data Protection Officer. We have appointed a "Data Protection Officer", this is a person who is responsible for independently overseeing and advising us in relation to our compliance with the GDPR (including compliance with the practices described in this Privacy Policy). If you want to contact our Data Protection Officer directly, you can email: dpo@shiteme.com
In respect of each of the purposes for which we use your personal information, the GDPR requires us to ensure that we have a "legal basis" for that use. Our legal bases for processing your personal information described in this Privacy Policy are listed below.
We have set out below the legal bases we rely on in respect of the relevant purposes for which we use your personal information:
| Purpose | Categories of personal information involved | Legal basis |
|---|---|---|
| Service delivery and operations (incl. service personalization and service improvement) | Account Information, Contact Information, Profile Information, Communication Information, Transaction Information, Other Information, Device Information, Online Account Information | Compliance with Law. If we are legally obliged to respond to your request. Consent. In respect to any optional cookies we may use. Legitimate Interest. In all other cases – our legitimate interests to develop, improve and communicate about our organization. |
| Research and development | Any and all data types relevant in the circumstances | Legitimate Interests. We have legitimate interest in learning about how our users use the Service, and in taking steps to ensure that we derive such learnings in a privacy-preserving manner. |
| Marketing and Advertising | Account Information, Contact Information, Profile Information, Communication Information, Transaction Information, Other Information, Device Information, Online Account Information | Legitimate Interests. We have a legitimate interest in promoting our operations and goals as an organisation and sending marketing communications for that purpose. Consent. In circumstances or in jurisdictions where consent is required under applicable data protection laws to the sending of any given marketing communications. |
| Compliance and protection | Any and all data types relevant in the circumstances | Compliance with Law. Legitimate Interests. Where Compliance with Law is not applicable, we have a legitimate interest in participating in, supporting, and following legal process and requests, including through co-operation with authorities. We may also have a legitimate interest in ensuring the protection, maintenance, and enforcement of our rights, property, and/or safety. |
| Further uses | Any and all data types relevant in the circumstances | The original legal basis relied upon, if the relevant further use is compatible with the initial purpose for which the personal information was collected. Consent. If the relevant further use is not compatible with the initial purpose for which the personal information was collected. |
As part of the Service, we do not engage in automated decision-making and/or profiling, which produces legal or similarly significant effects.
European data protection laws give you certain rights regarding your personal information. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:
You may submit these requests via https://support.shiteme.com or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request. Whether or not we are required to fulfill any request you make will depend on a number of factors (e.g., why and how we are processing your personal information), if we reject any request you make (whether in whole or in part) we will let you know our grounds for doing so at the time, subject to any legal restrictions.
In addition to your rights outlined above, if you are not satisfied with our response to a request you make, or how we process your personal information, you can make a complaint to the data protection regulator in your habitual place of residence.
The Information Commissioner's Office
Water Lane, Wycliffe House
Wilmslow – Cheshire SK9 5AF
Tel. +44 303 123 1113
For EEA/UK users, transfers between our affiliates and to third parties use applicable safeguards, such as incorporating standard contractual clauses or taking into account adequacy assessments. You may contact us if you want further information on the specific mechanism used by us when transferring your personal information out of Europe. You may have the right to receive a copy of the appropriate safeguards under which your personal information is transferred by contacting us at https://support.shiteme.com.